We squeeze every lead out of your funnel.
Most contractors don't have a lead problem — they have a conversion problem. SquizLead answers, calls, texts, books, and closes your leads automatically — the instant they come in. Buy the whole funnel, or any single piece.
How SquizLead plugs the leak in 2 minutes.
See exactly how the system captures, calls, and converts the leads you're already paying for — before you book your audit.
No video yet? Your developer drops a YouTube / Vimeo / Wistia embed or an MP4 into this slot.
Built for every home-service trade
Roofing · HVAC · Plumbing · Electrical · Remodeling · Painting · Restoration · Cabinet Refacing · Windows · Gutters · Garage Doors · Landscaping · Solar & more
You're paying for leads and losing them.
Slow response and zero follow-up quietly drain the pipeline you already paid for.
Without SquizLead
- ✕A lead comes in at 7pm and sits untouched until tomorrow — or forever.
- ✕Missed calls go to voicemail. Voicemail goes to your competitor.
- ✕No follow-up, so "maybe later" leads vanish.
- ✕Your team estimates blind — no photos, no prep.
With SquizLead
- ✓Every lead is called and texted within minutes — automatically, around the clock.
- ✓An AI receptionist and outbound caller catch every call and form.
- ✓Automated SMS + email nurture re-engages the not-yet-ready.
- ✓Photos + a form collected before the estimate — so you close on the call.
See what slow follow-up is costing you.
70–80% of leads never call back after a missed call or slow response — most just hire the next contractor. Adjust the sliders to your business.
Estimate only. Lost jobs = missed leads × your close rate (the jobs you'd have won with instant response). Adjust inputs to match your numbers.
Top, middle, and bottom of funnel — covered.
Pick a single module or run the whole machine. Most modules include a GoHighLevel CRM and automations, free.
Top of Funnel
Meta & Google ads, a high-converting funnel build, and social media management that fills your pipeline with real local demand.
Middle of Funnel
The AI Conversion System — receptionist, instant outbound caller (up to 5 attempts), chatbots, and SMS/email sequences that book the estimate.
Bottom of Funnel
A trained closer runs the virtual estimate and presents the number, or your own team closes using our estimation software.
Most contractors start with the AI Conversion System + free CRM.
It plugs the biggest leak first — instant response — using the leads you already get. Add ads, social, or a closer once the conversion engine is paying for itself.
Real systems. Real numbers.
From first click to closed job.
Exactly how a lead flows through SquizLead — and where each module plugs in.
A lead enters
From your website, social media, or paid ads — every channel feeds into one place.
Instant outreach — call, text, and email
The moment a lead lands, the AI outbound caller dials them immediately — up to 5 attempts until they pick up — while automated SMS and email fire in parallel. No waiting, no cold leads. (Call & messaging usage is billed at-cost through your Retell + GoHighLevel accounts — typically under ~$1 per lead.)
The virtual estimate gets booked
How it's booked depends on the channel the lead came from:
Pre-estimate prep
Once booked, the lead is prompted to fill a short form and upload photos — so your team walks into the call fully prepared.
The virtual estimate meeting
Using the photos and form data, the estimation software generates a ballpark estimate, and the closer presents it and works to close — right on the call.
Closed → handed to you in GHL
When the job closes, it's handed to you inside GoHighLevel, where you track everything in one dashboard.
Not closed → automated nurture
Leads that don't close drop into automated email + SMS nurture, ready to be re-engaged when the timing is right. No lead is ever wasted.
Want this running for your business?
Start with one module or the whole funnel. Either way, the GoHighLevel CRM and automations come included.
Buy the whole funnel, or any single piece.
Fully à la carte. No required bundles. Every module includes a GoHighLevel CRM and basic automations free — except the standalone Estimation Software.
Meta Ads Management
Full takeover — strategy, setup, optimization, bidding, audiences, pixel/tracking, and creative testing. You hand over the account and budget.
- 5 ad copies/month with A/B testing
- Graphics & design assets created for you
- Reel ads: we script → you film → we edit & run
- Ad spend is separate — paid directly to Meta
Google Ads Management
Full hands-off management — same model as Meta, tuned for high-intent search demand in your service area.
- End-to-end campaign management
- Keyword, bidding & conversion tracking
- Ad spend is separate — paid directly to Google
Social Media Management
Six channels — Instagram, TikTok, Facebook, YouTube, Reddit (and more that fit). Content strategy built with you.
- 12 posts/month per platform
- Minimum 4 Reels/month + graphics posts
- All graphics created for you
- Instagram & Facebook chatbots via GHL
Website / Funnel Build
A high-converting landing page or full funnel, built to turn traffic into booked estimates.
- One-time build fee
- You own your domain + hosting separately
- Wired to your CRM & automations
AI Conversion System
Custom-built. The engine that converts leads the instant they arrive.
- AI receptionist answers inbound calls
- Outbound AI caller — up to 5 attempts until pickup
- Chatbots on website + social channels
- Automated email & SMS sequences
- Usage billed at-cost via your Retell + GHL (≈ under $1/lead)
Virtual Estimate Bookings
Charged per virtual estimate booked — whether the AI books it or a human does. You only pay for real, scheduled opportunities.
- Pay per booked estimate
- AI or human booking, same flat rate
Closer Service · optional
Our trained closer runs the virtual estimate call, presents the estimate, and works to close.
- $699/mo base + 5% of closed deal revenue
- Or use your own closer with the software — no closer fee
Estimation Software · in development
Semi-automated, trade-specific ballpark estimating that books the real inspection — not a binding quote.
- Roofing: estimates from satellite imagery
- Other trades: photo upload + manual inputs
- CRM not included when bought on its own
The entire funnel, one flat price.
Every module, fully managed, working together — top to bottom.
Pricing at a glance
| Module | Type | Price |
|---|---|---|
| Meta Ads Management (ad spend separate) | Monthly | $799/mo |
| Google Ads Management (ad spend separate) | Monthly | $1,099/mo |
| Social Media Management | Monthly | $599/mo |
| Website / Funnel Build | One-time | $549 |
| AI Conversion System — setup | One-time | $1,499 |
| AI Conversion System — maintenance | Monthly | $499/mo |
| Virtual Estimate Bookings | Usage | $15 / booking |
| Closer Service | Monthly + commission | $699/mo + 5% revenue |
| Estimation Software (no CRM) | Monthly | $120/mo |
| GHL CRM + Automations | Included | Free with any module* |
| Full Bundle (all-inclusive) | All-in | $3,200/mo |
*Free CRM applies to every module except the standalone Estimation Software. AI call & messaging usage is billed at-cost through your own Retell + GoHighLevel accounts.
Real systems. Real numbers.
SquizLead is built and powered by Voksica — the same team and the same systems that win jobs for service businesses every day.
Your numbers could be next.
Book a free audit and we'll show you the projected lift for your specific funnel.
The people behind the system.
A senior AI and automation team — the same Voksica crew that builds and runs SquizLead for every client.
Team photos to be supplied by your developer — drop a square headshot into each avatar slot.
Meet them on your kickoff call.
Same team every month. No revolving door, no outsourcing surprises.
Let's find the leak in your funnel.
Tell us about your business and we'll set up a no-pitch 45-minute audit. We'll show you exactly where you're losing jobs — and which module fixes it.
Request your audit call
We'll reach out within one business day to schedule.
You're in. We'll be in touch.
Thanks — we've received your request and will reach out within one business day to schedule your free audit call.
Questions contractors ask us.
Do I have to buy the whole funnel?
No. SquizLead is fully à la carte — buy a single module (just the AI system, just Meta ads, just the closer) or the whole funnel. Most modules include a GoHighLevel CRM and automations free. The only exception is the standalone Estimation Software.
What's actually included in the $3,200 bundle?
Everything — every module, fully managed, working together. The price is all-inclusive: it covers the $15-per-booking fees and the 5% closer commission, and it waives the entire $2,048 one-time setup. The one thing that stays separate is your ad spend, which you pay directly to Meta/Google.
Does the ad management fee include my ad budget?
No. The $799 (Meta) and $1,099 (Google) are management fees. Your actual ad spend goes directly to the platforms and is set by you in your strategy session — it's never marked up by us.
What are the AI usage costs, and who pays them?
The AI receptionist, outbound caller, and chatbots run on your own Retell + GoHighLevel accounts, billed at-cost. Calls run about $0.20/minute, the outbound caller tries up to 5 times until a lead picks up (unanswered attempts cost a cent or two), and chat messages are a fraction of a cent each. In practice that's typically under ~$1 per lead — we charge only for setup and monthly management.
Is this compliant? I've heard automated texts/calls can be risky.
Yes — compliance is built in. We set up consent capture, easy opt-out/STOP handling, and Do-Not-Call scrubbing so your outreach follows TCPA and carrier rules. Done right, instant automated follow-up is both legal and your single biggest conversion lever.
How does the 5% closer commission work?
If our trained closer runs your estimate calls, it's $699/month plus 5% of the revenue from deals they close. Prefer your own closer? Use the estimation software yourself and there's no closer fee or commission at all.
What's the guarantee?
If we don't increase your bookings by at least 20% within 90 days, we refund half of what you paid us — and send you an apology. We share the risk because we only win when you win.
Where should I start?
Most contractors start with the AI Conversion System plus the free CRM — it plugs the biggest leak (instant response) using leads you already get. Book the free audit and we'll recommend the right first step for your situation.